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Smart facades as a technology now is characterized by being more popular, very dynamic, that can incorporate many opportunities for architects, Urban planners, and designers to expand the usage of building envelope(s) thus acting not only as an environmental or aesthetic value but can help also in generating many opportunities, artistic, economic,…etc thus generating many sorts of incomes to the buildings and at the same time characterized by being very dynamic and can be easily changed to host other ideas.in addition, uses of smart facades are also extended to incorporate various forms of digital arts besides media, like artistic projections, and With the wider uses of LED, energy consumption could be also controlled. it can be used in creating distinctive forms of building impressions and perceptions, interactive Media facades, art projections, and many other applications and Forms of arts that are growing and developing day after day. The paper concluded that there are different types and various applications of smart facades, rather than adaptation with climate.

Based on the research questions, two methodologies are proposed to be used, Firstly Observatory on Defining Building facades and its types, secondly analytical-description techniques of Case Studies for the First attempts and international and national experiences in this concern, using library documents. And through the study of some cases from different countries, how was this technology helping the buildings to have more that just a protection or adaptation with the surrounding environment, to be in itself an attraction point in the city that incorporates a specific message, or carries on its envelope a distinctive theme of art, thus attracting more people or being in harmony with the surrounding context. This research paper is exploring how a smart façade system could apply arts in it digital format or media on building facades using these smart technologies. Smart Façades is moderately a new concept that was introduced after the development of using automated buildings mechanisms, mainly as a response to climatic conditions, whether to protect the building against sun and heat in some locations, or to help a building gain sun and heat in other locations, with the technologies that have been developed, increase of using IT, this concept was developed, not only to react with climate in a smarter way, but also to change the building external envelope, thus leading to a total change in the esthetical value of the building, changing its view an shape, till the use of digital drawings and illustrations on the building envelope, sometimes called as media facades and some other times extremely called as (Mediatecture).

Kiefer technic showroom has mind blowing dancing facade